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The Indian Consulate in Dubai has worked closely with M/s Right Angle Media, the international arm of Laqshya Media, in a public information campaign aimed at the Indian community in United Arab Emirates..
M/s Right Angle Media has established around nine hundred air-conditioned bus shelters in Dubai at the request of the Road Transport Authority. M/s Right Angle Media kindly offered the Consulate space in the shelters to publicize its services to the community. The Indian Consulate took up this offer and used hoardings in the shelters to advertise its emergency numbers and website. This initiative was very well received by our target audience and resulted in the community accessing the Consulate’s services with ease.
I have no hesitation in recording that our experience in working with M/s Right Angle Media has been very positive and we look forward to more opportunities to collaborate with them on similar projects in future.
(Venu Rajamony)
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