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Want to start a campaign but don’t know where to start?
The first step is to ask yourself a few basic questions and create a media brief based on the answers.
STEP 1 – Planning your campaign
Four main planning questions –
- What do I want my advertising to accomplish? - Goals
- Who should my advertising speak to?- Target Market
- What should my advertising say? - Message
- What are my success factors? - Measurement
Other considerations –
- What’s my budget?
- When do I want this campaign to happen?
- How long do I want the campaign to run?
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