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STEP 4 – The Creative
Some creative guidelines are –
- Show a clear message – what you want to say should stand out clearly in one line
- Use a good colour combination – high contrast colours can be viewed from a distance
- Keep the ad simple, as the time available to view an Outdoor ad is between 5-7 seconds. Use clear images and as few words as possible. A picture is worth a thousand words.
- The ad should be clearly visible from at least 25 metres away
- Give simple, clear information and your company's contact details
- Creative executions like humour can keep audiences involved and therefore, create better impact
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