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STEP 5 – The Audience
Now that you know what you want to achieve and have decided on the poster ideas, you need to decide who you want to see your ad.
Deciding on your audience will have a key impact on the style and delivery of your campaign. Spend some time thinking about who they are, where they live, how they live, how they consume your product and service and what they like and dislike. Once you’ve mapped out this information check that your poster suits your audience and consider where to deliver your campaign.
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