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STEP 6 – Location and Route
Once you have identified your audience, determine where you are going to communicate with them. Traditional advertising mediums like Street Furniture are static, giving you the opportunity to communicate with them in one place and relying on the audience to pass or interact with the activity. Citywide coverage, provided by Right Angle Bus Shelters, gives maximum “Opportunity to See” regardless of whether the route is pre-determined or not.
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